Business’s struggle to find the best place to spend their advertising dollars, and what worked yesterday ( like yellow page ads) may not work today. The image here is a truck load of Yellow Page telephone books that I found out hunting one day thrown over a embankment north of Grants Pass that never got delivered and I assume the Yellow page company was never aware that they were never delivered my ads happen to be in those books that never got delivered. We all agree not advertising is not an option and to much of where we advertise is like winking in the dark nobody see’s it. This day and age if you have a business you need to make sure you ads are delivered and you get what you pay for so a word to the wise place your ads where you can verify yourself that your getting what you paid for.